360 CHICAGO Immersive Concourse Experience by Next/Now

Coming Soon

Next/Now partnered with 360 CHICAGO and Magnicity to transform the observation deck concourse at the iconic 875 N Michigan Avenue, formerly the John Hancock Center. From inception to execution, we've made a space that invites visitors to immerse themselves in a fully realized, story-driven journey.

Stay tuned for our comprehensive case study. For now, enjoy this preview of our elevated immersive guest experience.

Welcome hallway experience at 360 CHICAGO immersive concourse
Woman observing grid array of animated lights in Lake Effect installation
Man walking past animated lightbox gallery grid of images in City Beautiful exhibit
Lake Effect animated lightshow immersive elevator bay installation