Digital statue of Ernie Banks

Honoring the Chicago Cubs legacy through a future-forward experience

Content Strategy




At Wrigley Field, the sculptures at Statue Row memorialize the careers of some of the Chicago Cubs' most influential players. Our team created a discoverable immersive web experience, accessible via QR codes nearby, that amplifies each player's storied legacy. Through our close collaboration with the Cubs, we developed a visually impactful experience that enabled fans to engage with the statues, photos, videos, and historical artifacts.

Connection to the Past

Our stylized recreation of Statue Row presented a visually impactful and user-friendly experience, connecting fans to a timeline of historic moments in each player’s career.

Cubs Statue Row Website

Iconic Artifacts

We connected each player to a series of manipulatable artifacts from the Cubs private collection, adding a fascinating new layer of fan engagement to each player’s legacy timeline.


The Result

Next/Now's ecosystem of immersive experiences for the Chicago Cubs bridge the digital-physical divide, connecting the team to its fans in an entirely new way. Our approach to the site was celebrated as an FWA Site of the Day, showcasing our team's innovative artistic and development approach to immersive web experiences.