Chicago based interactive experiential agency NEXT/NOW ™ is set to showcase their latest multi-touch application, Tactiq™ at the Digital Signage Expo (DSE) in Las Vegas Feb 12-13, 2014. This easy-to-customize technology is perfect for in-store product and brand immersion. Essentially a virtual digital interactive catalog, shoppers – already in-store – can digitally scroll through an advanced multi-touch application display of products, select items to dive deeper and further customize them by choosing colors, sizes, models, styles, etc. The Tactiq technology will be featured in at least two major exhibits at DSE.

Alan Hughes, Founder and Chief Creative Officer of NEXT/NOW states, “Our creation of Tactiq uses the liquid-smooth touch technology that we’ve pioneered – but built specifically for much broader deployment than our typical projects. Brands can easily roll out a network of our Tactiq platform to 1, 10, or 1000 locations. A robust, cloud-based administration tool will allow brand teams and agencies to update content, product info, and, remarkably, the entire visual feel. We feel this is the first piece in a suite of digital products that will connect with shoppers and customers on a whole new level.”  Randy Gress, Director of Business Development at NEXT/NOW says, “We are not only in the business of creating great content, but forming great relationships. We love the opportunity to partner with other companies to show the best of both our work.”

NEXT/NOW’s strong presence at DSE is anchored by their exhibit with Planar, one of the event sponsors, on the Ultra HD 84” multi-touch screen. You can also view their content at NEC’s exhibit on their sleek, 65” multi-touch screen.

Visit NEXT/NOW at the Digital Signage Expo in Las Vegas from February 12th and 13th at the Sands Expo Convention Center. NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits. NEXT/NOW clients include Accenture, Discover, Audi, Chicago Sports Museum, Farmers Insurance, John Deere, American Eagle Outfitters, Big Ten Network, Steelcase, Atlas Copco, NEC, Brunswick, and LG Electronics.            

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