June 7, 2017: Dallas TX This Tuesday, in a remarkable showing, Chicago marketing and experiential agency, NEXT/NOW, received four top agency awards at the 2017 Interactive Customer Experience Association’s Elevate Awards.

NEXT/NOW’s notable specialty is delivering cutting edge next-gen digital experiences for events, concerts, retail environments, openings, sports events, museums, and tradeshows; Virtual Reality, Augmented Reality, touchscreens, motion tracking, and Digital Content, for example, were amongst the highlights of their winning 2017 brand experiential marketing activations.

“We bring digital experiences to physical places and spaces”, explained Randy Gress, Head of Business Development, “to date those places and spaces have grown to include over 30 countries across three continents.” Gress has reason to be proud; it has taken a lot of dedication and sweat for this privately owned company to raise itself from startup to notable contender. This year alone they were apart of exhibits at the Final Four, The College Football Championships, and the Super Bowl.

“We’re proud of our team,” added Alan Hughes who founded NEXT/NOW 5 years ago, “These projects are only as good and successful as the people who make them real and we have the best.” A marriage of creatives and technicians, NEXT/NOW’s team boasts Motion Graphic Artists, Art Directors 3D animators, producers and software scientists. What results is an in-house solution that delivers expeditiously on multiple fronts.

NEXT/NOW’s 2017 award winning activations feature a talking gas pump for Chicago and NYC markets (featured on Good Morning America), a pop-up VR game that toured with Nascar, and an outside-the-box Augmented Reality tool to improve bike fit for everyday riders looking to purchase that perfect bike. More info on awards below:

Best ICX deployment, Digital out of Home: BP’s Meet Miles by NEXT/NOW, with partner Ogilvy

Video: BP “Meet Miles” Case Study

Judge’s comments:

                        “Fun and creative execution. Looks spot on for Millennials!”

                        “Technologically impressive!”


Best ICX Deployment, Retail: Trek Rider Analysis Tool, by NEXT/NOW with partner Axis Display Group

Video: Trek Rider Analysis Tool

Judge’s comments:

                        “I wish I’d been able to use one of these when I bought my bike!”

                        “A truly innovative kiosk use case. This is a retail environment that requires a high level of  customer service, and this concept makes the customer experience more efficient with the use of a kiosk.”


Best ICX Deployment, Other: McDonald’s Pit Crew, by NEXT/NOW, with partners with partners Kemper Lesnik and Evolve Concepts

Video: McDonald’s Vive VR Pit Crew Challenge

Judge’s comments:

                        “What a fun use of technology with an audience ripe for engagement.”

                        “A grand slam!”


Deployment of the Year: McDonald’s Virtual Pit Crew Experience, by NEXT/NOW with  partners Kemper Lesnik and Evolve Concepts

The highest scoring entry across all categories.

The Interactive Customer Experience Association’s mission to connect B2C brands to technology that elevates the customer experience. The ICX Association is a vital hub that connects users and suppliers in collaborative forums, be they virtual or physical, to understand how seemingly unrelated technologies can be integrated to create experiences so meaningful that customers can’t imagine doing business elsewhere.

NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits. Clients include: The NBA, Intel, McDonald’s, Accenture, Mazda, The Kraft Heinz Company, Audi, Kaiser Permanente, John Deere, Trek, Under Armour, LG, and NEC. To learn more about NEXT/NOW’s unique style of disruptive brand activations explore their website at https://nextnowagency.com/ or write them at hi@nextnowagency.com

General inquiries: hi@nextnowagency.com
Alan Hughes, Founder and CCO: alan@nextnowagency.com

Randy Gress, Director of Business Development: randy@nextnowagency.com

Next/Now Agency

1200 West Lake Street
Suite 2
Chicago, IL 60607

T: 312.945.6222
E: collaborate@nextnowagency.com