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NEXT/NOW™ Wins Gold, Silver, and Bronze at EventTech 2017

By November 27, 2017 May 22nd, 2020 No Comments

November 14th 2017: Las Vegas, NV:  NEXT/NOW™, a Chicago based Digital Experiential Agency, made a strong showing as EventTech Winners at the 2017 Experience Design & Technology Awards (EventTech) with a Gold for their SXSW Emotion Tracking Food Truck for Avocados from Mexico – partner: IMW Agency, a Silver for State Farm’s Mirrored Infinity Box for the Essence Festival – partner: The Marketing Arm, and a Bronze for LG’s Final Four Fan Fest – partner: Advantage International.

The editors of Event Marketer describe the awards as “the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful ‘wired’ engagements delivered by brands and partners worldwide”. The Experience Design & Technology Awards, also knows as EventTech, is the premier awards for tradeshow and events worldwide.

“This year’s award-winning programs represent some of the most forward-thinking applications of technology and experience design across any marketing discipline,” says Event Marketer magazine Content Director Jessica Heasley. “If you want a glimpse at the future of integrated brand experiences, look no further than this year’s list of EventTech winners.”

For NEXT/NOW™ it is a satisfying culmination of hard work, sustained growth, and persistence since it was first birthed six years ago as a startup. Founder and CCO Alan Hughes explains, “From the start, we were determined to stay on the forefront of cutting edge technology for the activations we create. It’s an ever-evolving sandbox we play in and it has been our pleasure to share these next generation tools with our clients.”

NEXT/NOW is an award-winning interactive experiential agency, focused on creating next-generation digital/physical activated spaces and experiences for leading brands, retailers, and exhibits. Clients include: The NBA, Intel, McDonald’s, Accenture, Mazda, The Kraft Heinz Company, Audi, Kaiser Permanente, John Deere, Trek, Under Armour, Steelcase, NEC, and United Airlines. To learn more about NEXT/NOW’s unique style of disruptive brand activations explore their website at or write them at

Alan Hughes, Founder and CCO:

Randy Gress, Director of Business Development:

Next/Now Agency

1200 West Lake Street
Suite 2
Chicago, IL 60607

T: 312.945.6222