A true polymath, Gareth Fewel has taken on many different roles throughout his 10+ years as a creative professional. At any given time, Gareth has served the role of director, designer, animator, photographer, and musician on a variety of projects. He is an exciting new addition to the NEXT/NOW team as his record sports several world-renowned projects. Check out our interview with Gareth below.
Tell us a little about your experience prior to NEXT/NOW:
Recently I’ve worked as a director, designer, animator, and photographer both freelance and for years at Leviathan in Chicago. A lot of my work has been experiential or large-scale nontraditional formats, but I’ve also done my fair share of advertising and broadcast. If we go way back, I even spent a few years as a musician often performing for ruckus crowds around Chicago and sedated crowds on cruise ships around the world.
Gareth’s Most Notable Accomplishments:
Brands I’ve worked with:
- Northwestern Mutual
Some of these projects I worked on have gone to rack up industry awards from SEGD, FWA, Event Maker and featured in articles from periodicals like Communication Arts and The Chicago Tribune. Closer to home, you can see installations I’ve designed and directed on at 900 N Michigan Shops, The Museum of Science and Industry, McDonald’s Hamburger University, 150 Media Stream, Cream City Labs, and the Northern Trust Headquarters.
Tell us about a favorite project you have been a part of:
One project that stands out for me is “Test Stride” for Nike’s Sneakerboot collection. I helped design, direct and conceptualize a 170 foot-long interactive obstacle course and complementary product display. It was incredible to see many of my creations become physical sculptures for an event held in Shanghai. The attention to detail and slick presentation elevated the experience beyond typical advertising and was a massive success.
What do you like doing outside of work?
I like to travel, play ping-pong, get cocktails, find the best views in the city, and engage in shenanigans with friends. I make sure to take time to get lattes on the weekend and love the nightly micro dance parties I have with my fantastic wife Abigail.
What is the most important element to a successful project?
I think successful commercial projects are able to balance having happy clients and profitability with high degrees of artistic integrity and personal enjoyment during the process. We live in a world where we’re bombarded with digital information and anything you can make to cut through the noise and actually move or inspire people is a nice achievement. Preparing, thinking big, and taking a little more time to push designs and concepts at the beginning pays dividends with less stress and a sense of fulfillment with the work you achieve.
NEXT/NOW has seen immense growth over the past year. With 12 new hires in the last few months and more on their way, we wanted to create the Employee Profile Series as a way to highlight each new individual and showcase the strengths they bring to our team. For more information on open positions please visit our careers page (https://nextnowagency.com/careers/), connect with us via LinkedIn (https://www.linkedin.com/company/next-now/), or send us an email at firstname.lastname@example.org.