by Janna Retzler | Feb 9, 2016 | Award Winning Campaign, BMA Tower Award Winner, Larger-than-life, Press Release
Chicago, IL: NEXT/NOW took home the gold Tower Award for best in class Marketing Activation in the 32nd annual Business Marketing Association Tower Award ceremony on Feb 2, 2016. Out of hundreds of submissions, NEXT/NOW’s activation of the iconic Morton Salt Girl’s... 
by Janna Retzler | Feb 2, 2016 | augmented reality, futuristic, hot technology in 2016, Oculus Rift, virtual reality
Hot Technology | Part 6: VR and AR Tips and Tricks for VR and AR, Virtual Reality and Augmented Reality VR and AR 2016 is the year for VR and AR (virtual reality and augmented reality). With the Oculus Rift reportedly becoming mainstream and available to consumers in... 
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications.Here is what you need to know about... 
by Janna Retzler | Jan 19, 2016 | futuristic, holograms, hot technology in 2016, Motion Graphics, Tips
Have you ever had a digital activation stop you in your tracks and force you into a double take? That is what we see time and time again with our hologram activations, like at CES 2015 with the Mira Fitness Bracelet.These magical, futuristic, and unexpected... 
by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun!Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can... 
by Janna Retzler | Jan 5, 2016 | Digital Activation, gamification, hot technology in 2016, Multi-touch, retail, social media integration, Tips, tradeshow
Last week we gave you a high level overview of the hottest technology in 2016. Now let’s take a deeper dive in part 2 of our series and talk about touch technology.We love that users are already familiar with touch technology from using smart phones and tablets... 
by Janna Retzler | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality
Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following... 
by Janna Retzler | Dec 22, 2015 | Uncategorized
BrandLove starts from the inside. Your employees are your #1 advocates to your brand’s love, so give them what they want: the gift of interactive! We have had so much fun creating different ways for our clients to increase BrandLove internally by incorporating... 
by Janna Retzler | Dec 16, 2015 | Tips, tradeshow
Even with all the pizzazz of digital content and the most advanced technology out there, your activation could suffer without the right people representing your brand. We have learned a few things about bringing out the best in brand ambassadors and thought we should... 
by Janna Retzler | Dec 8, 2015 | Digital Activation, Multi-touch, retail, ROI, Social Media
Some quick thoughts on defining success for digital experiential retail installations- Without a doubt, the vast majority of brands and agencies understand that measurement is crucial to assign any defensible ROI to digital retail activations. Whether touchscreen,... 