by Mark Matthews | Jun 13, 2017 | Brand Activations, Digital Activation, HTC Vive, NEXT/NOW studio, Oculus Rift, Tips, virtual reality
10 Tips For VR (Virtual Reality) Tips for VR/AR, Tradeshows, Events, Experiential Marketing Whether participating in a 360 degree video adventure or diving deep into an engaging gamified, interactive digital experience, Virtual Reality is the newest kid on the block... 
by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Sep 22, 2016 | Brand Activations, futuristic, Oculus Rift, Press Release, retail, Sports Activation, virtual reality
Press Release: Under Armour VR Shopper Marketing Retail Activation Shopper Marketing Retail Activation, Virtual Reality, VR, Coming Soon, Boston, Chicago Shopper Marketing Retail Activation Boston, MA. Sept 22, 2016: Under Armour, known for superior brand innovation,... 
by Mark Matthews | Sep 16, 2016 | 3D, Brand Activations, HTC Vive, NEXT/NOW studio, Press Release, Racecar activation, Social Media, social media integration, Sports Activation, Uncategorized, virtual reality
McDonald’s Pit Crew Challenge lets fans feel the thrill of a virtual pit stop at this year’s Sprint Cup Series Chicago, IL 2016: McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and... 
by Mark Matthews | Jul 26, 2016 | augmented reality, Brand Activations, BrandLove, Digital Activation, gamification, Gesture reactive, Intel, motion sensor, Outdoor Activation, Sports Activation
The ancient mystical secret to creating truly engaging brand experiences is to give consumers the right activations at the right time. Connecting with people in the places and at the events they love best is a warp zone for brands to build deep and engaging... 
by Mark Matthews | Jun 8, 2016 | Brand Activations, Digital Activation, futuristic, Outdoor Activation
Summer is here, which means the amount of outdoor art, music, and sporting events rises alongside the temperatures. It’s the perfect opportunity for brands to head outside and connect with customers in memorable places with extraordinary activations. At NEXT/NOW we... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and... 