by Mark Matthews | Jul 26, 2016 | augmented reality, Brand Activations, BrandLove, Digital Activation, gamification, Gesture reactive, Intel, motion sensor, Outdoor Activation, Sports Activation
The ancient mystical secret to creating truly engaging brand experiences is to give consumers the right activations at the right time. Connecting with people in the places and at the events they love best is a warp zone for brands to build deep and engaging... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and... 
by Mark Matthews | Feb 23, 2016 | BrandLove, Digital Activation, futuristic
At NEXT/NOW our passion, raison d’etre and Holy Grail is BrandLove. It’s our Mona Lisa and we work with brands across the globe to build it because big-time ROI follows when it is done right. If your brand doesn’t have it, you’re already behind. If your brand... 