by Mark Matthews | Jun 21, 2016 | Digital Activation, Edutainment, futuristic, Motion Graphics, projection mapping, Touch application, tradeshow, Video Activation
Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for... 
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and... 
by Mark Matthews | Mar 1, 2016 | Edutainment, gamification, kinect, Tips
There’s a lot of yadda-yadda in the promotion world right now about gamification in marketing. While much of it is talk about rewards, badges, levels, etc.… at NEXT/NOW, we don’t just add game mechanics to our brand activations, we go the distance by creating original... 