Behind the Curtain:  An Exclusive Look at our Interactive Table Top

Behind the Curtain: An Exclusive Look at our Interactive Table Top

Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for...
Internal Activations: Branding Starts Within

Internal Activations: Branding Starts Within

Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and...
Let’s Play a Game

Let’s Play a Game

There’s a lot of yadda-yadda in the promotion world right now about gamification in marketing. While much of it is talk about rewards, badges, levels, etc.… at NEXT/NOW, we don’t just add game mechanics to our brand activations, we go the distance by creating original...