by Mark Matthews | Sep 22, 2016 | Brand Activations, futuristic, Oculus Rift, Press Release, retail, Sports Activation, virtual reality
Press Release: Under Armour VR Shopper Marketing Retail Activation Shopper Marketing Retail Activation, Virtual Reality, VR, Coming Soon, Boston, Chicago Shopper Marketing Retail Activation Boston, MA. Sept 22, 2016: Under Armour, known for superior brand innovation,... 
by Mark Matthews | Jun 21, 2016 | Digital Activation, Edutainment, futuristic, Motion Graphics, projection mapping, Touch application, tradeshow, Video Activation
Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for... 
by Mark Matthews | Jun 8, 2016 | Brand Activations, Digital Activation, futuristic, Outdoor Activation
Summer is here, which means the amount of outdoor art, music, and sporting events rises alongside the temperatures. It’s the perfect opportunity for brands to head outside and connect with customers in memorable places with extraordinary activations. At NEXT/NOW we... 
by Mark Matthews | Jun 1, 2016 | augmented reality, Award Winning Campaign, Digital Activation, futuristic, hot technology in 2016, HTC Vive, Oculus Rift, virtual reality
With new headsets hitting the market everyday, it’s easy to get lost amongst the myriad of technologies and their purposes. For example, the Oculus Rift and the HTC Vive promise to transport you to other worlds, while headsets like the Microsoft Hololens, the... 
by Mark Matthews | May 24, 2016 | Award Winning Campaign, futuristic, gamification, HTC Vive, Intel, Oculus Rift, virtual reality
As purveyors of digital activations, we at NEXT/NOW use virtual reality to transport users into deeply immersive and memorable brand experiences. We have found both the HTC Vive and its competitor, the Oculus Rift, to be amazing tools that both achieve incredible... 
by Mark Matthews | May 10, 2016 | Award Winning Campaign, BMA Tower Award Winner, Digital Activation, futuristic, Intel, Outdoor Activation, Press Release, tradeshow, Traveling tours
Chicago, IL, May 10, 2016: Last week, NEXT/NOW, an experiential marketing agency, received recognition from two different prestigious award groups for their innovative use of virtual reality in brand marketing: The IABC Gold Quill Award for Audio and Visual... 
by Mark Matthews | Apr 19, 2016 | 3D, augmented reality, Digital Activation, Facial recognition, futuristic, Gesture reactive, Intel, motion sensor, retail, Social Media, social media integration, Video Activation
At NEXT/NOW we are forever on the hunt for next gen technology to enhance our activations and wow consumers on behalf of the brands we represent. Basically, when it comes to knocking people’s socks off, we like to stay ahead of the curve. Which is why we couldn’t help... 
by Mark Matthews | Apr 5, 2016 | 3D, augmented reality, Digital Activation, futuristic, gamification, holograms, kinect, LED, Oculus Rift, retail, tradeshow, Traveling tours, Uncategorized, virtual reality
At NEXT/NOW we pride ourselves as being a “next gen” agency that uses the latest in advanced technology as our medium of content delivery. That means we traffic in tech like virtual and augmented reality, motion sensing, projection mapping, gamification, and... 
by Mark Matthews | Mar 29, 2016 | Digital Activation, futuristic, hot technology in 2016, Larger-than-life, LED, Motion Graphics, Outdoor Activation, Traveling tours, Uncategorized
Have you ever seen the four block long LED video canopy that spans the Freemont Experience in Las Vegas? Well, our Founder and next-gen tech leader, Alan Hughes, directed and produced three of the light and sound shows that have played there for 10’s of thousands of... 
by Mark Matthews | Mar 22, 2016 | Award Winning Campaign, Digital Activation, futuristic, Gesture reactive, kinect, Larger-than-life, Outdoor Activation, Photo Activation, Touch application, Traveling tours, Uncategorized, Video Activation
It’s spring again! For many of us, it’s the time of the year when we’re ready to leave behind the 4+ months of being cooped up and just get outside already. Everyone is a little nicer, the colors are a little brighter, and the sun finally sticks around for a little... 