by Mark Matthews | Jul 26, 2016 | augmented reality, Brand Activations, BrandLove, Digital Activation, gamification, Gesture reactive, Intel, motion sensor, Outdoor Activation, Sports Activation
The ancient mystical secret to creating truly engaging brand experiences is to give consumers the right activations at the right time. Connecting with people in the places and at the events they love best is a warp zone for brands to build deep and engaging...
by Mark Matthews | Apr 27, 2016 | Brand Activations, BrandLove, Digital Activation, Edutainment, gamification, Gesture reactive, motion sensor, projection mapping, Racecar activation, Tips
Branding isn’t just things you say to your customers, taglines in your marketing materials, or your logo thrown about; it’s living and breathing, because your brand, first and foremost, is your employees. Brand messaging should be reflected in your own internal and...
by Mark Matthews | Apr 19, 2016 | 3D, augmented reality, Digital Activation, Facial recognition, futuristic, Gesture reactive, Intel, motion sensor, retail, Social Media, social media integration, Video Activation
At NEXT/NOW we are forever on the hunt for next gen technology to enhance our activations and wow consumers on behalf of the brands we represent. Basically, when it comes to knocking people’s socks off, we like to stay ahead of the curve. Which is why we couldn’t help...
by Mark Matthews | Mar 22, 2016 | Award Winning Campaign, Digital Activation, futuristic, Gesture reactive, kinect, Larger-than-life, Outdoor Activation, Photo Activation, Touch application, Traveling tours, Uncategorized, Video Activation
It’s spring again! For many of us, it’s the time of the year when we’re ready to leave behind the 4+ months of being cooped up and just get outside already. Everyone is a little nicer, the colors are a little brighter, and the sun finally sticks around for a little...
by Mark Matthews | Mar 15, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, Motion Graphics, motion sensor, retail
Back in the day, old school marketers believed “brand relationship” simply meant “brand loyalty”. It was a one-sided relationship where brands were concerned with what people thought about them… …but that’s not much of a “relationship,” is it? Max Blackston’s...
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications. Here is what you need to know about...
by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun! Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can...
