by Mark Matthews | Jun 1, 2016 | augmented reality, Award Winning Campaign, Digital Activation, futuristic, hot technology in 2016, HTC Vive, Oculus Rift, virtual reality
With new headsets hitting the market everyday, it’s easy to get lost amongst the myriad of technologies and their purposes. For example, the Oculus Rift and the HTC Vive promise to transport you to other worlds, while headsets like the Microsoft Hololens, the... 
by Mark Matthews | Mar 29, 2016 | Digital Activation, futuristic, hot technology in 2016, Larger-than-life, LED, Motion Graphics, Outdoor Activation, Traveling tours, Uncategorized
Have you ever seen the four block long LED video canopy that spans the Freemont Experience in Las Vegas? Well, our Founder and next-gen tech leader, Alan Hughes, directed and produced three of the light and sound shows that have played there for 10’s of thousands of... 
by Janna Retzler | Feb 2, 2016 | augmented reality, futuristic, hot technology in 2016, Oculus Rift, virtual reality
Hot Technology | Part 6: VR and AR Tips and Tricks for VR and AR, Virtual Reality and Augmented Reality VR and AR 2016 is the year for VR and AR (virtual reality and augmented reality). With the Oculus Rift reportedly becoming mainstream and available to consumers in... 
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications.Here is what you need to know about... 
by Janna Retzler | Jan 19, 2016 | futuristic, holograms, hot technology in 2016, Motion Graphics, Tips
Have you ever had a digital activation stop you in your tracks and force you into a double take? That is what we see time and time again with our hologram activations, like at CES 2015 with the Mira Fitness Bracelet.These magical, futuristic, and unexpected... 
by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun!Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can... 
by Janna Retzler | Jan 5, 2016 | Digital Activation, gamification, hot technology in 2016, Multi-touch, retail, social media integration, Tips, tradeshow
Last week we gave you a high level overview of the hottest technology in 2016. Now let’s take a deeper dive in part 2 of our series and talk about touch technology.We love that users are already familiar with touch technology from using smart phones and tablets... 
by Janna Retzler | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality
Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following... 