by Mark Matthews | Jun 13, 2017 | Brand Activations, Digital Activation, HTC Vive, NEXT/NOW studio, Oculus Rift, Tips, virtual reality
10 Tips For VR (Virtual Reality) Tips for VR/AR, Tradeshows, Events, Experiential Marketing Whether participating in a 360 degree video adventure or diving deep into an engaging gamified, interactive digital experience, Virtual Reality is the newest kid on the block... 
by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Sep 16, 2016 | 3D, Brand Activations, HTC Vive, NEXT/NOW studio, Press Release, Racecar activation, Social Media, social media integration, Sports Activation, Uncategorized, virtual reality
McDonald’s Pit Crew Challenge lets fans feel the thrill of a virtual pit stop at this year’s Sprint Cup Series Chicago, IL 2016: McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and... 
by Mark Matthews | Jun 1, 2016 | augmented reality, Award Winning Campaign, Digital Activation, futuristic, hot technology in 2016, HTC Vive, Oculus Rift, virtual reality
With new headsets hitting the market everyday, it’s easy to get lost amongst the myriad of technologies and their purposes. For example, the Oculus Rift and the HTC Vive promise to transport you to other worlds, while headsets like the Microsoft Hololens, the... 
by Mark Matthews | May 24, 2016 | Award Winning Campaign, futuristic, gamification, HTC Vive, Intel, Oculus Rift, virtual reality
As purveyors of digital activations, we at NEXT/NOW use virtual reality to transport users into deeply immersive and memorable brand experiences. We have found both the HTC Vive and its competitor, the Oculus Rift, to be amazing tools that both achieve incredible... 
