A Smart Approach to Flexible, Scalable Experience Centers

By The Next/Now Experience Design Team

June 17, 2025

Ironmountain 001 Designing with Flexibility and Meaning: Our Approach to Customer Experience Centers

 

 

 

At Next/Now, we believe a Customer Experience Center (CEC) should be more than just a showcase—it should be a strategic, story-driven system that evolves with your business. Whether you’re hosting C-suite executives, potential clients, or global teams, these environments must adapt on the fly, speak with emotional resonance, and scale across regions and use cases.

 

 

Experience That Adapts and Performs

 

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Our flexible approach to experience design isn’t theoretical—it’s proven. In projects we’ve delivered worldwide, our teams have created modular, personalized, and purpose-driven experience centers that can shift daily with changing business needs.

 

Key elements of our flexible CEC design philosophy:

 

  • Modular systems: Configurable content zones and interchangeable components that scale up or down based on footprint and audience.

  • Multi-use display technology: Screens and surfaces that support product demos, cinematic storytelling, real-time data visualizations, or ambient branding—all with a tap.

  • Personalized guest journeys: Interactive content and role-based narratives tailored to each visitor’s role, industry, or business context.

  • Centrally managed content: A CMS backbone that makes localization and updates simple, fast, and scalable.

  • Remote support + content refresh plans: Keeping your center fresh, relevant, and performing at the highest level—long after launch.

 

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Content That’s Alive

 

 

We don’t believe in passive environments. Even when not actively presenting, the space continues to communicate. Ambient content inspired by light, motion, and natural systems plays across idle screens—evoking time, transformation, and scale. This “living backdrop” ensures the experience never feels static.

 

 

Memory, Meaning, and Momentum

 

 

One of our core design philosophies centers on transformation: reframing what you offer not just in terms of function, but in terms of why it matters. Guests aren’t just hearing about data or product features—they’re seeing themselves in the story.

 

Whether it’s through symbolic visual identity creation, immersive film environments, or interactive simulations, we design moments that are emotionally resonant, strategically relevant, and unforgettable.

 

Ironmountain 002 Designed to Scale

 

 

We build systems with global application in mind. Each CEC is designed to serve its immediate audience, while also functioning as a replicable model for future locations. Our modular toolkit and experience archetypes allow for:

 

  • Regionally relevant storytelling within a unified global narrative

  • Easy content updates via a centralized CMS

  • Seamless transitions between guided, self-led, or hybrid formats

 

 

 

Results You Can Feel

 

 

Across projects in technology, healthcare, logistics, and manufacturing, we’ve seen firsthand how a well-executed CEC drives impact:

 

  • Deeper executive engagement

  • Stronger emotional connection to your brand

  • Improved message retention

  • Accelerated sales cycles

 

 

These centers don’t just inform. They move people.

 

 

A Living System for a Living Brand

 

At Next/Now, we don’t just build beautiful environments—we build living systems: adaptive, intelligent platforms that help your brand connect deeply, respond in real time, and evolve without friction.

 

Let’s build a space that reflects the agility of your business and the ambition of your future.