by Mark Matthews | Jul 26, 2016 | augmented reality, Brand Activations, BrandLove, Digital Activation, gamification, Gesture reactive, Intel, motion sensor, Outdoor Activation, Sports Activation
The ancient mystical secret to creating truly engaging brand experiences is to give consumers the right activations at the right time. Connecting with people in the places and at the events they love best is a warp zone for brands to build deep and engaging... 
by Mark Matthews | Jul 5, 2016 | augmented reality, Digital Activation, Facial recognition, Intel, Outdoor Activation, Photo Activation, Press Release, Social Media, social media integration, Touch application
PRESS RELEASE 7/5/16 See the original release here. Bonnaroo, 2016: NEXT/NOW, an experiential marketing agency, teamed up with tech conglomerate Intel to help spread the important message about conflict minerals and the devastating violence they contribute to... 
by Mark Matthews | May 24, 2016 | Award Winning Campaign, futuristic, gamification, HTC Vive, Intel, Oculus Rift, virtual reality
As purveyors of digital activations, we at NEXT/NOW use virtual reality to transport users into deeply immersive and memorable brand experiences. We have found both the HTC Vive and its competitor, the Oculus Rift, to be amazing tools that both achieve incredible... 
by Mark Matthews | May 10, 2016 | Award Winning Campaign, BMA Tower Award Winner, Digital Activation, futuristic, Intel, Outdoor Activation, Press Release, tradeshow, Traveling tours
Chicago, IL, May 10, 2016: Last week, NEXT/NOW, an experiential marketing agency, received recognition from two different prestigious award groups for their innovative use of virtual reality in brand marketing: The IABC Gold Quill Award for Audio and Visual... 
by Mark Matthews | Apr 19, 2016 | 3D, augmented reality, Digital Activation, Facial recognition, futuristic, Gesture reactive, Intel, motion sensor, retail, Social Media, social media integration, Video Activation
At NEXT/NOW we are forever on the hunt for next gen technology to enhance our activations and wow consumers on behalf of the brands we represent. Basically, when it comes to knocking people’s socks off, we like to stay ahead of the curve. Which is why we couldn’t help...