by Mark Matthews | Apr 5, 2016 | 3D, augmented reality, Digital Activation, futuristic, gamification, holograms, kinect, LED, Oculus Rift, retail, tradeshow, Traveling tours, Uncategorized, virtual reality
At NEXT/NOW we pride ourselves as being a “next gen” agency that uses the latest in advanced technology as our medium of content delivery. That means we traffic in tech like virtual and augmented reality, motion sensing, projection mapping, gamification, and... 
by Mark Matthews | Mar 22, 2016 | Award Winning Campaign, Digital Activation, futuristic, Gesture reactive, kinect, Larger-than-life, Outdoor Activation, Photo Activation, Touch application, Traveling tours, Uncategorized, Video Activation
It’s spring again!For many of us, it’s the time of the year when we’re ready to leave behind the 4+ months of being cooped up and just get outside already. Everyone is a little nicer, the colors are a little brighter, and the sun finally sticks around for a little... 
by Mark Matthews | Mar 1, 2016 | Edutainment, gamification, kinect, Tips
There’s a lot of yadda-yadda in the promotion world right now about gamification in marketing. While much of it is talk about rewards, badges, levels, etc.… at NEXT/NOW, we don’t just add game mechanics to our brand activations, we go the distance by creating original... 
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications.Here is what you need to know about... 
by Janna Retzler | Jan 12, 2016 | Digital Activation, gamification, Gesture reactive, hot technology in 2016, kinect, motion sensor, Oculus Rift, retail, ROI, tradeshow
There are just so many reasons we love gesture-sensing technology: it’s precise, inherently interactive, versatile and oh so much fun!Gesture-sensing technology uses motion sensors to follow users’ movements, creating a digital reaction. One to many people can... 
by Janna Retzler | Dec 29, 2015 | augmented reality, Digital Activation, futuristic, gamification, holograms, hot technology in 2016, kinect, motion sensor, Multi-touch, Oculus Rift, projection mapping, retail, Social Media, Tips, Uncategorized, virtual reality
Welcome to part 1 in our series devoted to hot technology and how to use it in 2016! Over the next several weeks, we aim to get your brand’s experiential game up to par by integrating hot technology into your plans. Each week you will learn about one of the following... 