by Mark Matthews | Aug 9, 2019 | augmented reality, Digital Activation, gamification, LED, Multi-touch, retail
The Rise of Technology in Experiential Retail experiential retail, experiential marketing, retail design The Rise of Technology in Experiential Retail As Amazon approaches nearly a quarter century of retail disruption, the long-term implications of e-tailing are... 
by Alan Hughes | May 18, 2017 | augmented reality, Brand Activations, Digital Activation, gamification, holograms, HTC Vive, LED, NEXT/NOW studio, Oculus Rift, projection mapping, Tips, trade shows, tradeshow, Uncategorized, virtual reality
10 Digital Secrets of Memorable Trade Show Activations Tips and Tricks Digital Trade Show Activations Ahh, Trade shows, those crucial face-to-face events where you get packed together with thousands of strangers in miles and miles of unending booths. Sometimes your... 
by Mark Matthews | Apr 5, 2016 | 3D, augmented reality, Digital Activation, futuristic, gamification, holograms, kinect, LED, Oculus Rift, retail, tradeshow, Traveling tours, Uncategorized, virtual reality
At NEXT/NOW we pride ourselves as being a “next gen” agency that uses the latest in advanced technology as our medium of content delivery. That means we traffic in tech like virtual and augmented reality, motion sensing, projection mapping, gamification, and... 
by Mark Matthews | Mar 29, 2016 | Digital Activation, futuristic, hot technology in 2016, Larger-than-life, LED, Motion Graphics, Outdoor Activation, Traveling tours, Uncategorized
Have you ever seen the four block long LED video canopy that spans the Freemont Experience in Las Vegas? Well, our Founder and next-gen tech leader, Alan Hughes, directed and produced three of the light and sound shows that have played there for 10’s of thousands of...