by Mark Matthews | Jun 21, 2016 | Digital Activation, Edutainment, futuristic, Motion Graphics, projection mapping, Touch application, tradeshow, Video Activation
Each activation that NEXT/NOW dreams up and custom builds has it’s own particular path from birth to completion. From game mechanics for our interactive virtual reality experiences, to video shoots for our digital augmented reality activations, from programming for...
by Mark Matthews | Mar 29, 2016 | Digital Activation, futuristic, hot technology in 2016, Larger-than-life, LED, Motion Graphics, Outdoor Activation, Traveling tours, Uncategorized
Have you ever seen the four block long LED video canopy that spans the Freemont Experience in Las Vegas? Well, our Founder and next-gen tech leader, Alan Hughes, directed and produced three of the light and sound shows that have played there for 10’s of thousands of...
by Mark Matthews | Mar 15, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, Motion Graphics, motion sensor, retail
Back in the day, old school marketers believed “brand relationship” simply meant “brand loyalty”. It was a one-sided relationship where brands were concerned with what people thought about them… …but that’s not much of a “relationship,” is it? Max Blackston’s...
by Janna Retzler | Jan 27, 2016 | Digital Activation, futuristic, gamification, Gesture reactive, hot technology in 2016, kinect, Motion Graphics, projection mapping
One of the foundational pieces of NEXT/NOW’s story comes from projection technology and mapping. Being such a versatile yet grandiose technology, we have gone both larger-than-life and simple with our projection applications. Here is what you need to know about...
by Janna Retzler | Jan 19, 2016 | futuristic, holograms, hot technology in 2016, Motion Graphics, Tips
Have you ever had a digital activation stop you in your tracks and force you into a double take? That is what we see time and time again with our hologram activations, like at CES 2015 with the Mira Fitness Bracelet. These magical, futuristic, and unexpected...
