Lighting Up Times Square: Lids Flagship Store Gets a Next/Now Digital Marquee Makeover

Next/Now just completed an exciting new project in the heart of Times Square: a dynamic digital marquee for the Lids flagship store. Blending old-school character with cutting-edge tech, the new marquee pays tribute to the area’s rich history with exposed bulb treatments on the iconic Lids logo, evoking a classic Broadway vibe.

 

But this isn’t just a nod to the past. It’s also a leap into the future. We integrated sleek LED video elements that bring the storefront to life with vibrant branding, motion graphics, and animated content, all designed and produced for maximum attention and of-the-moment stopping power. 

 

Next/Now led the project from concept to completion, encompassing content creation, content management, providing design, technical consulting, AV integration, and on-site installation. Every detail was crafted to deliver both creative impact and reliable performance.

The entire system is powered by our proprietary control platform, Activate360. This holistic solution enables dynamic scheduling, real-time media playback, system health monitoring, and seamless data integration. It gives the Lids team powerful tools to manage and update content with ease, while keeping the system running smoothly day in and day out.

 

This project is a powerful example of how we blend storytelling, technology, and design to create unforgettable brand moments. If you’re in NYC, swing by and take a look. We think you’ll love what you see.