by Mark Matthews | Jul 26, 2016 | augmented reality, Brand Activations, BrandLove, Digital Activation, gamification, Gesture reactive, Intel, motion sensor, Outdoor Activation, Sports Activation
The ancient mystical secret to creating truly engaging brand experiences is to give consumers the right activations at the right time. Connecting with people in the places and at the events they love best is a warp zone for brands to build deep and engaging... 
by Mark Matthews | Jul 5, 2016 | augmented reality, Digital Activation, Facial recognition, Intel, Outdoor Activation, Photo Activation, Press Release, Social Media, social media integration, Touch application
PRESS RELEASE 7/5/16 See the original release here. Bonnaroo, 2016: NEXT/NOW, an experiential marketing agency, teamed up with tech conglomerate Intel to help spread the important message about conflict minerals and the devastating violence they contribute to... 
by Mark Matthews | Jun 8, 2016 | Brand Activations, Digital Activation, futuristic, Outdoor Activation
10 Digital Secrets to Creating Memorable Trade Show Activations Tips and Tricks Outdoor Festival Brand Activations Summer is here, which means the amount of outdoor art, music, and sporting events rises alongside the temperatures. It’s the perfect opportunity for... 
by Mark Matthews | May 10, 2016 | Award Winning Campaign, BMA Tower Award Winner, Digital Activation, futuristic, Intel, Outdoor Activation, Press Release, tradeshow, Traveling tours
Chicago, IL, May 10, 2016: Last week, NEXT/NOW, an experiential marketing agency, received recognition from two different prestigious award groups for their innovative use of virtual reality in brand marketing: The IABC Gold Quill Award for Audio and Visual... 
by Mark Matthews | Mar 29, 2016 | Digital Activation, futuristic, hot technology in 2016, Larger-than-life, LED, Motion Graphics, Outdoor Activation, Traveling tours, Uncategorized
Have you ever seen the four block long LED video canopy that spans the Freemont Experience in Las Vegas? Well, our Founder and next-gen tech leader, Alan Hughes, directed and produced three of the light and sound shows that have played there for 10’s of thousands of... 
by Mark Matthews | Mar 22, 2016 | Award Winning Campaign, Digital Activation, futuristic, Gesture reactive, kinect, Larger-than-life, Outdoor Activation, Photo Activation, Touch application, Traveling tours, Uncategorized, Video Activation
It’s spring again!For many of us, it’s the time of the year when we’re ready to leave behind the 4+ months of being cooped up and just get outside already. Everyone is a little nicer, the colors are a little brighter, and the sun finally sticks around for a little...