Process

In partnership with TAD Associates, NEXT/NOW created a catalog of ever-changing media facade elements, transforming the storefront into a moving, magnetic, attention-grabbing, multi-panel LED video installation.

Interior LED sculptures subtly glow, flow, and change color, highlighting the latest textures and color palettes in the world of ERDOS.

Process

In partnership with TAD Associates, NEXT/NOW created a catalog of ever-changing media facade elements, transforming the storefront into a moving, magnetic, attention-grabbing, multi-panel LED video installation.

Interior LED sculptures subtly glow, flow, and change color, highlighting the latest textures and color palettes in the world of ERDOS.

What We Did

  • Motion Graphics
  • Art Direction
  • Design

What We Did

  • Motion Graphics
  • Art Direction
  • Design

What Made it Successful

  • 15,000 extruded acrylic rods create a diffused, ephemeral visual effect.

What Made it Successful

  • 15,000 extruded acrylic rods create a diffused, ephemeral visual effect.