AmFam #dreamfearlessly Fan ExperienceAugmented Reality, Photo Activation, Digital Face Paint, Sports Activation
Seeking to connect with customers where they live and play, American Family Insurance decided to create a branded fan experience in and around stadiums for fans of the Atlanta Falcons, the Seattle Seahawks, and the Green Bay Packers.
NEXT/NOW was commissioned to create a three-part digital experience that allowed fans to receive a sharable Augmented Reality face painting of themselves, a slow-motion touchdown dance that puts them right in the End-Zone, and a giant Video Wall that displayed a collage of each fans experience, creating a community of fans cheering their teams on.
Fans jumped at the chance to show their team spirit by dancing, screaming, and bearing their most serious game face. They were then rewarded with an email to their very own social shareable of the experience.
Over the course of the season approximately 6,000 pictures were emailed, with many depicting multiple participants, resulting in thousands of social shares and millions of impressions.
Agency Partner: Engine Shop
More of our sports activations are available in our PORTFOLIO