AR Marketing: Chevron 'Bumper to Bumper' Augmented Reality AppAugmented Reality, Mobile, traveling, tablet
NEXT/NOW developed a bespoke AR marketing solution so that Chevron could give a unique under-the-hood look into the way long-term use affects moving vehicle and engine parts. After highlighting major friction points, the app then demonstrated how Chevron’s proprietary products minimized wear and extended the life of these critical devices. Attendees could dig more in-depth more info in the app as they were able to move around the animated objects in real-time and see exactly how the parts were affected. With over a dozen stops across the nation, the traveling application was hit from coast to coast.
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