Atlanta Braves Hit OnUP Gesture Reactive Experience - NEXT/NOWGesture Reactive, Motion Tracking, Sports Activation, Professional Baseball
Gesture Reactive Activation
Having won the naming rights to the Atlanta Braves new stadium, financial giant, SunTrust, wanted to bring its unique take on financial literacy to the acquisition. What resulted was a digital interactive center where visitors can play Braves themed games while learning about personal finances.
NEXT/NOW was asked to create a gesture interactive batting game where fans stepped up to the plate and controlled a digital batter facing down a professional baseball pitcher.
A social sharable was sent to the fan of their best inning for them to post to their various networks.
Free to the public and open 7 days a week, the NEXT/NOW Hit onUp experience is an excellent example of a successful combination of physical and digital elements.
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