Augmented Reality Marketing: Evinrude Customizable Engine Design ToolAR, Augmented Reality, Customizer, Configurator
Augmented Reality Marketing
Evinrude, a boat engine manufacturing powerhouse, recently developed a product that allows its consumers to choose from different designs and colors to fit their particular preference or to match the styling of their boat. They wanted to be able to give all potential consumers an opportunity to view a life-size version of and get a photo with their very own custom engine. As each engine weighs over 600 lbs, they looked to an Augmented Reality Marketing solution.
NEXT/NOW digitally mapped an actual engine and then used AR so that consumers could hold up a tablet and, like magic, instantly select/mix and match their design so that the engine they viewed overlayed their selection on the actual motor. They were then able to walk around the 3D object and view from all sides.
NEXT/NOW also integrated a 12 X 8 foot LED wall that allowed users to select a custom background for their engine. Once both the engine and background were selected, a brand ambassador directed them to pose for a picture featuring their choices and then emailed the picture for social sharing.
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