Big Ten Network: B1G Dunk ExperienceGamification, Gesture-reactive, Larger-than-life Experience, Leaderboard, Intearctive
Promoting the excitement of the upcoming Big Ten basketball season, the Big Ten Network’s B1G Dunk Experience challenged visitors of the Fan Expo to show off their ultimate dunk skills. After declaring their team fandom and selecting a favorite avatar, players stepped up to a massive ten by twenty foot LED screen to perform a series of gesture-activated moves before jamming their dunk. Fans excitedly engaged in the physical gameplay, getting into the action as many smiles were had. Using social media integration, attendees could share video and images of their participation and allowed the Big Ten Network to share further promotional content.
This activation won the 2013 Business Marketing Association Silver Tower Award for Best Face-to-Face Marketing Activation.