Process

Identifying a demographic gap in its market, Petroleum giant, BP, set out to target and better serve the upwardly-mobile millennial. Taking advantage of the captive audience at the gas pump, BP tasked NEXT/NOW to create a fully functional digital out of home (DOOH) interactive ”talking pump.”

The result was Miles, a pump that takes song requests, offers trivia, snaps your photo with fun and unique filters, and texts your social media shareable to send to your friends.

Process

Identifying a demographic gap in its market, Petroleum giant, BP, set out to target and better serve the upwardly-mobile millennial. Taking advantage of the captive audience at the gas pump, BP tasked NEXT/NOW to create a fully functional digital out of home (DOOH) interactive ”talking pump.”

The result was Miles, a pump that takes song requests, offers trivia, snaps your photo with fun and unique filters, and texts your social media shareable to send to your friends.

What We Did

  • Motion Activated Interaction
  • Original Software
  • Photo Filters
  • Pandora Integration

What We Did

  • Motion Activated Interaction
  • Original Software
  • Photo Filters
  • Pandora Integration

What Made it Successful

  • Winner Best ICX deployment, Digital out of Home
  • Mentioned in Good Morning America, Chicago Tribune, New York Post, AdWeek, The Onion, The Verve

What Made it Successful

  • Winner Best ICX deployment, Digital out of Home
  • Mentioned in Good Morning America, Chicago Tribune, New York Post, AdWeek, The Onion, The Verve

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