Process

Pandora commissioned us to create a customizable photo brand activation where a series of questions algorithmically formed an individualized projection mapped backdrop that featured fans’ names and favorite artist from the evening’s line-up. Questions included fans’ excitement levels and favorite parts of Pandora services.

From the moment they opened the doors, till the concert ended 4½ hrs later, nearly 1200 fans queued up for the personalized souvenir and shareable memory while also providing Pandora with local actionable metrics, making the Personalized Moment Activation a layered success.

Process

Pandora commissioned us to create a customizable photo brand activation where a series of questions algorithmically formed an individualized projection mapped backdrop that featured fans’ names and favorite artist from the evening’s line-up. Questions included fans’ excitement levels and favorite parts of Pandora services.

From the moment they opened the doors, till the concert ended 4½ hrs later, nearly 1200 fans queued up for the personalized souvenir and shareable memory while also providing Pandora with local actionable metrics, making the Personalized Moment Activation a layered success.

What We Did

  • Design
  • Interactive Projection Mapping
  • Motion Graphics
  • Registration App
  • Analytics

What We Did

  • Design
  • Interactive Projection Mapping
  • Motion Graphics
  • Registration App
  • Analytics

What Made it Successful

  • Personalized Motion Graphics that Responded to Users Mood, Musical Preferences and Name
  • Used by Nearly 1200 Fans
  • Provided Actionable Demographic Analytics

What Made it Successful

  • Personalized Motion Graphics that Responded to Users Mood, Musical Preferences and Name
  • Used by Nearly 1200 Fans
  • Provided Actionable Demographic Analytics

More About It