Cars.com: Digital Revolution Race Challenge

Gesture-reactive, Gamification, Leaderboard

Exhibit Activation

It’s the ultimate race against the clock with this super-fast, super-slick ride through the city. In this gesture-reactive game controlled by Microsoft® Kinect™ for Windows®, players collect speed boosts, jump over bridges and avoid traps and obstacles. Moving left and right, players race their way to the finish line all to beat their peers and gain access to and advantage in the top 10 leaderboard. This Cars.com gamified brand experience allowed for a connection with their audience in a fun and unexpected way and kept players coming back again and again.