Crown Royal: Photo Booth ActivationInteractive, Photo Application, Social Media Integration
In a multi-city, multi-sport tour, Crown Royal hosted two brand activation experiences to excite sports fans and engage them with the brand. The first was a photo activation whereby a user would choose among 3 backgrounds, take a photo and then have the photo automatically sent to them to be shared on social media. Users also got a printout of the photo as a souvenir. The second activation was a video experience in which a user gave a 20 second testimonial toasting to their hero. This video was also sharable via social media and each user had the chance to win the namesake of the Brick Yard 400 for their hero.