Process

NEXT/NOW worked alongside Cushman & Wakefield to create a modular art installation that draws inspiration from their vast array of international real estate services. The 24’ long LED showcases generative sculptures that utilize industry and environmental data to create an ever-evolving landscape. These data-driven modules are juxtaposed against two additional visuals that use abstracted building materials and kaleidoscopic city views to create a more cinematic look. The resulting hour and a half of content can be found inside C&W’s new headquarters in Washington, DC.

Process

NEXT/NOW worked alongside Cushman & Wakefield to create a modular art installation that draws inspiration from their vast array of international real estate services. The 24’ long LED showcases generative sculptures that utilize industry and environmental data to create an ever-evolving landscape. These data-driven modules are juxtaposed against two additional visuals that use abstracted building materials and kaleidoscopic city views to create a more cinematic look. The resulting hour and a half of content can be found inside C&W’s new headquarters in Washington, DC.

Details

INITIAL REQUEST

To create a visual story focused on the future of building and architecture
for the new C&W Lobby.

PROJECT SCOPE

  • Strategy/Creative Direction
  • 2D/3D Animation
  • Data Visualization
  • Backend Development
  • Sound Design

Details

INITIAL REQUEST

To create a visual story focused on the future of building
and architecture for the new C&W Lobby.

PROJECT SCOPE

  • Strategy/Creative Direction
  • 2D/3D Animation
  • Data Visualization
  • Backend Development
  • Sound Design

What Made it Successful

  • Integration of real-time data visualization aids in longevity, as it helps
    prevent content from growing stagnant or old over time.
  • A high level of intentionality in audio design can intensively create a shared
    emotion within the space.

Key Developments and Results

  • Integration of real-time data visualization aids in longevity, as it helps
    prevent content from growing stagnant or old over time.
  • A high level of intentionality in audio design can intensively create a shared
    emotion within the space.

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