Discover Card: Orange Friday Takeover

Outdoor Activation, Photo Activation, Time-lapse

Exhibit Activation

During the Holiday season of 2013, NEXT/NOW stepped outside of our typical activation and created a winter wonderland for Discover IT. Naming it Orange Friday, brand ambassadors swarmed Downtown Chicago to assist and delight Holiday shoppers. Set with several stations, brand ambassadors wrapped gifts, handed out large shopping bags to help shoppers consolidate, gloves and earmuffs to keep shoppers warm, and hot cocoa to warm the insides. Pioneer Court was abuzz from sun-up-to-sun-down, and the whole thing was captured on a time-lapse video.  Photo ops, plush seating and caterers adorned the spot on the chilly winter day truly giving shoppers a unique brand interaction and comfy spot to rest in the hustle of Holiday shopping.