Process

For a traveling NASCAR our sponsorship that reached more than 15 million visitors a year, NEXT/NOW created a complete suite of digital activation stations including: mounted multi-touch screens enabling users to explore various technical points upon a virtual Number 5 car, a simulated pit crew challenge, a photo booth with social shareables, a reaction time game where users put their hand-eye coordination to the test and competed for prizes, and a registration system that tied the whole thing together and provided captured analytics and data.

Process

For a traveling NASCAR our sponsorship that reached more than 15 million visitors a year, NEXT/NOW created a complete suite of digital activation stations including: mounted multi-touch screens enabling users to explore various technical points upon a virtual Number 5 car, a simulated pit crew challenge, a photo booth with social share-ables, a reaction time game where users put their hand-eye coordination to the test and competed for prizes, and a registration system that tied the whole thing together and provided captured analytics and data.

What We Did

  • Design
  • Photography
  • Implementation

What We Did

  • Design
  • Photography
  • Implementation

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