Glade: Virtual Reality Glide Pop-Up ExperiencePop-up Experience, Virtual Reality, Content Creation
Virtual Reality Pop-up Experience
In a totally immersive experience, NEXT/NOW created a virtual reality pop-up experience using the Oculus Rift for Glade’s “The Gift of Feeling” campaign. Glade created a pop up experiential boutique where visitors enter rooms decorated to entice people to experience their feelings. Beautiful visuals of fresh flowers, bubbles and gorgeous furniture accompanied by their signature scents are around every corner. In one of the experience rooms, The Energize Room, high energy music and a pod awaits, welcoming users to sit and experience virtual reality. They wear the Oculus Rift and are immediately taken to the edge of a scenic cliff. In a glider jump suite, visitors virtually jump off the edge of a cliff while wind blows at their face. They glide through mountains, trees and finally land upon a field of Red Honeysuckle Nectar where the scent accompanies the experience. The mix of reality and virtual reality excites and delights visitors and gives a true brand experience leaving them energized.
Agency client: Geometry Global (http://www.geometry.com/)
Virtual Reality transports users to another dimension. Check out this other awesome VR project we did for Cricket Wireless.
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