Goodyear recognizes greatness, both on the gridiron and off, as “Blimpworthy.” As hosts of this year’s Cotton Bowl, they wanted to bring a memorable digital, physical, and immersive that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.
NEXT/NOW created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. Slow-Motion video capture was then given to the participant to share with friends, family, and their social network.
