Process

Goodyear recognizes greatness, both on the gridiron and off, as “Blimpworthy.” As hosts of this year’s Cotton Bowl, they wanted to bring a memorable digital, physical, and immersive that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.

NEXT/NOW created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. Slow-Motion video capture was then given to the participant to share with friends, family, and their social network.

Process

Goodyear recognizes greatness, both on the gridiron and off, as “Blimpworthy.” As hosts of this year’s Cotton Bowl, they wanted to bring a memorable digital, physical, and immersive that would give fans the same opportunity to rise to the occasion and be likewise “Blimpworthy”.

NEXT/NOW created a 10-foot tall LED avatar that encouraged participants to shine in a series of physical challenges including long jump, high jump, and ladder drills. Slow-Motion video capture was then given to the participant to share with friends, family, and their social network.

What We Did

  • Original Video Content
  • Bespoke iPad Application
  • Hardware Verification and Sourcing
  • Slow Motion Sharable

What We Did

  • Original Video Content
  • Bespoke iPad Application
  • Hardware Verification and Sourcing
  • Slow Motion Sharable

What Made it Successful

  • Mention in Biz Bash article: Inside Goodyear’s Bowl Game Sponsorship Strategy

What Made it Successful

  • Mention in Biz Bash article: Inside Goodyear’s Bowl Game Sponsorship Strategy

More About It