HMS 2016 Oculus Rift Experience

Oculus Rift, Virtual Reality

Exhibit Activation

Fresh off a gold award win for the 2015 Virtual Reality experience (read about it here!), HMS decided to reinvent their Oculus Rift game for their 2016 tradeshow circuit. HMS, a healthcare company, took visitors into a digital world where users flew through vortexes and digital rain to collect points and acquire HMS products as bonus points. With epic music, stunning visuals and exciting, stomach-clenching drops and twirls, users raced through a virtual world trying to earn a spot on the leaderboard.


NEXT/NOW creates new ways for brands to connect with people. Our reason for existence is to create unforgettable digital interactions in physical spaces. Our work is featured in exhibits, traveling tours, retail spaces, and brand environments. Our tools include projection-mapping, gesture and motion activation, large-scale touchscreens, virtual reality headsets, and other emerging methods of interaction.

Pin It on Pinterest

Share This