NEXT/NOW created several digital fan experiences for gameday @ the 49ers Levi’s Stadium in Santa Clara, CA, aimed at connecting fans to the team in a whole new way using Intel’s latest technologies.
Four distinct gesture games allowed fans to get into their favorite players’ cleats and throw, catch, run, and evade on the gridiron. A giant avatar would mirror the fans’ motions to make all the big plays.
A bespoke AR tablet app placed fans in a giant cheering celebration surrounded by the actual 49ers cheerleaders and mascot. The video was captured and sent to the fan for social sharing.