Process

NEXT/NOW created several digital fan experiences for gameday @ the 49ers Levi’s Stadium in Santa Clara, CA, aimed at connecting fans to the team in a whole new way using Intel’s latest technologies.

Four distinct gesture games allowed fans to get into their favorite players’ cleats and throw, catch, run, and evade on the gridiron. A giant avatar would mirror the fans’ motions to make all the big plays.

A bespoke AR tablet app placed fans in a giant cheering celebration surrounded by the actual 49ers cheerleaders and mascot. The video was captured and sent to the fan for social sharing.

Process

NEXT/NOW created several digital fan experiences for gameday @ the 49ers Levi’s Stadium in Santa Clara, CA, aimed at connecting fans to the team in a whole new way using Intel’s latest technologies.

Four distinct gesture games allowed fans to get into their favorite players’ cleats and throw, catch, run, and evade on the gridiron. A giant avatar would mirror the fans’ motions to make all the big plays.

A bespoke AR tablet app placed fans in a giant cheering celebration surrounded by the actual 49ers cheerleaders and mascot. The video was captured and sent to the fan for social sharing.

What We Did

  • Augmented Reality App
  • Gesture Driven Football Games
  • Digital Face Paint
  • Social Shareable

What We Did

  • Augmented Reality App
  • Gesture Driven Football Games
  • Digital Face Paint
  • Social Shareable

What Made it Successful

  • A digital face paint application mapped each of the fans faces and then overlaid a painting scheme of their choice that demonstrated their 49ers team spirit.
  • A video or picture allowed them to post across the social channels.

What Made it Successful

  • A digital face paint application mapped each of the fans faces and then overlaid a painting scheme of their choice that demonstrated their 49ers team spirit.
  • A video or picture allowed them to post across the social channels.

More About It