Intel and 49ers Augmented Reality Video Capture App

Augmented Reality, Sports Activation, Mobile Application, Video Shoot

Exhibit Activation

In one of several activations held at the 49ers Levi’s Stadium in Santa Clara, CA, we created a brand experience connecting the fans to the team in a whole new way. First we filmed the mascot and cheerleaders as they rallied and cheered on their ‘Niners. Following that, we created an augmented reality video capture app allowing the video of the cheerleaders and mascot to be placed over a new video taken at the game of the fan cheering. Fans then downloaded the video of them cheering with the mascot and cheerleaders and were able to share it via social media. It was the ultimate fan takeaway!