Process

The Intel Best Buy Retail Experience was an all-encompassing display of innovative experiential retail tech, all showing what is possible with Intel Inside.

From 4-up screens that provided an immersive gaming environment to a non-planar display to display an explosions of color, NEXT/NOW created all assets in-house.

Process

The Intel Best Buy Retail Experience was an all-encompassing display of innovative experiential retail tech, all showing what is possible with Intel Inside.

From 4-up screens that provided an immersive gaming environment to a non-planar display to display an explosions of color, NEXT/NOW created all assets in-house.

What We Did

  • Motion-Tracked Branded Portal Experience
  • Touch Screen Color Form Experience
  • Motion Racer gesture-controlled game
  • Food Truck touchscreen game
  • Underwater motion-sensing experience
  • Hologram product display
  • Facial Tracking face painting

What We Did

  • Motion-Tracked Branded Portal Experience
  • Touch Screen Color Form Experience
  • Motion Racer gesture-controlled game
  • Food Truck touchscreen game
  • Underwater motion-sensing experience
  • Hologram product display
  • Facial Tracking face painting

What Made it Successful

  • NEXT/NOW created branded portals that engaged customers as they passed-by.
  • Two vertically stacked screens and a Kinect that tracked users’ movements led them into an underwater world that responded in perspective with the direction their heads were looking.
  • They could also control an Intel robot that mimicked every crazy move conceivable.

What Made it Successful

  • NEXT/NOW created branded portals that engaged customers as they passed-by.
  • Two vertically stacked screens and a Kinect that tracked users’ movements led them into an underwater world that responded in perspective with the direction their heads were looking.
  • They could also control an Intel robot that mimicked every crazy move conceivable.

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