Intel: InsideOut Oculus Rift Brand Activation TourOculus Rift Brand Activation, Virtual Reality, Global Tour, Immersive Experience
Oculus Rift Brand Activation Tour
Launching in summer 2015 and traveling around the world to over 20 countries, NEXT/NOW, through Manifesto, created a totally immersive virtual realty experience for Intel’s InsideOut traveling tour. Starting in Portland, Shanghai and Munich simultaneously, and moving on in each of those continents, audiences were thrilled to experience the year 2065 in this futuristic Oculus Rift Brand Activation game. Complete with epic music and a voice over guiding them, users sat in a custom seat and were transformed into a space station in 2065. Navigating the space station by focusing on all items within it where Intel is Inside, users go through a two-to-three-minute game finding thrills around every corner. Dropping floors, quick turns and a vortex back to earth make this an exciting experience that can truly be felt from within.
This activation won Event Marketer’s 2016 Ex Award for Best Mobile Marketing Tour. Read more and see the other winners here.
Agency Client: Manifesto (http://manifestoagency.com/)
Dates of tours: September 2015-December 2015