Process

Launching in summer 2015 and traveling around the world to over 20 countries, NEXT/NOW, through Manifesto, created a totally immersive virtual reality experience for Intel’s InsideOut mobile tour.

Starting in Portland, Shanghai and Munich simultaneously, and moving on in each of those continents, audiences were thrilled to experience the year 2065 in this futuristic Oculus Rift Brand Activation game. Complete with epic music and a voice-over guiding them, users sat in a custom seat and were transformed into a space station in 2065. Navigating the space station by focusing on all items within it where Intel is Inside, users go through a two-to-three-minute game finding thrills around every corner. Dropping floors, quick turns and a vortex back to earth make this an exciting experience that can truly be felt from within.

Process

Launching in summer 2015 and traveling around the world to over 20 countries, NEXT/NOW, through Manifesto, created a totally immersive virtual reality experience for Intel’s InsideOut mobile tour.

Starting in Portland, Shanghai and Munich simultaneously, and moving on in each of those continents, audiences were thrilled to experience the year 2065 in this futuristic Oculus Rift Brand Activation game. Complete with epic music and a voice-over guiding them, users sat in a custom seat and were transformed into a space station in 2065. Navigating the space station by focusing on all items within it where Intel is Inside, users go through a two-to-three-minute game finding thrills around every corner. Dropping floors, quick turns and a vortex back to earth make this an exciting experience that can truly be felt from within.

What We Did

  • 3D Design
  • Software Programming
  • VR Execution

What We Did

  • 3D Design
  • Software Programming
  • VR Execution

What Made it Successful

  • Winner of 2016 Ex Award for Best Mobile Marketing Tour
  • Dropping floors, quick turns and a vortex back to earth make this an exciting experience that can truly be felt from within.
  • Audiences were thrilled to experience the year 2065 in this futuristic Oculus Rift Brand Activation game.

What Made it Successful

  • Winner of 2016 Ex Award for Best Mobile Marketing Tour
  • Dropping floors, quick turns and a vortex back to earth make this an exciting experience that can truly be felt from within.
  • Audiences were thrilled to experience the year 2065 in this futuristic Oculus Rift Brand Activation game.

More About It