Interactive Kiosk - Under Amour Augmented Reality Face Paint

Augmented Reality, Kiosk, Under Armour, Sports stars


Interactive Kiosk

Scheels is a large sporting goods chain that specializes in experience-based retail. Animatronic characters, mini-bowling lanes, and larger-than-life saltwater aquariums are just some of the features of their locations. To complement their particular brand of destination retail, Under Armour commissioned NEXT/NOW to create an interactive kiosk that uses Augmented Reality to digitally apply signature objects of sports stars to the user: a mouthguard for Steph Curry, sunglasses and headphones for The Rock, a helmet and football for Tom Brady, etc..

Users pose alongside 3D animation of their chosen athletic star for a custom shareable photo that is then emailed with social buttons and download links. As a permanent installation, the kiosk sees dozens of uses per day, adding to the shopper experience and collecting relevant data for Under Armour.

For more of our Augmented Reality activations visit our PORTFOLIO.

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