Interactive Product Launch for the Audi A3.Test your Audi A3 in a race against your opponents with this 4-player gamified product launch. On an iPad, individual players answer a series of digital trivia questions.
Displayed on a 100” monitor, the race progresses as each right answer moves the car faster down the raceway. A winner was ultimately crowned, and the top 10 scores were placed on the leaderboard for bragging rights.