Audi: Race of Knowledge

Product Launch, Interactive Learning Activity

Audi A3 Product Launch Activation

Test your Audi A3 in a race against your opponents with this 4-player gamified product launch. On an iPad, individual players answer a series of digital trivia questions. Displayed on a 100” monitor, the race progresses as each right answer, the car moves faster down the raceway. A winner is ultimately named and the top 10 scores were placed on the leaderboard for bragging rights. Designed as an educational tool, this game allows for learning while connecting the players to the brand in a next-gen way. Design/Programming/Implementation.

NEXT/NOW Client: Audi

Agency partner: Geometry Global

Racing games and touch applications make a great combo – check out this project we did combining both for Farmers Racing.