Process

Interactive Product Launch for the Audi A3.Test your Audi A3 in a race against your opponents with this 4-player gamified product launch. On an iPad, individual players answer a series of digital trivia questions.

Displayed on a 100” monitor, the race progresses as each right answer moves the car faster down the raceway. A winner was ultimately crowned, and the top 10 scores were placed on the leaderboard for bragging rights.

Process

Interactive Product Launch for the Audi A3.Test your Audi A3 in a race against your opponents with this 4-player gamified product launch. On an iPad, individual players answer a series of digital trivia questions.

Displayed on a 100” monitor, the race progresses as each right answer moves the car faster down the raceway. A winner was ultimately crowned, and the top 10 scores were placed on the leaderboard for bragging rights.

What We Did

  • Design
  • Programming
  • Implementation

What We Did

  • Design
  • Programming
  • Implementation

What Made it Successful

  • Designed as an educational tool, this game allows for learning while connecting the players to the brand in a next-gen way.

What Made it Successful

  • Designed as an educational tool, this game allows for learning while connecting the players to the brand in a next-gen way.

More About It