JBG Smith is a commercial, retail, and multi-family developer with over 17.3 million square feet of assets throughout the DC metropolitan area. To celebrate their successes as a company, NEXT/NOW helped create a 30ft long digital display for the lobby of their new headquarters. The display features live camera feeds from their upcoming sites, portfolio images, and custom generative art. NEXT/NOW also assisted in the creation of a custom content management system that allowed JBG to change or replace imagery in order to keep the artwork up to date as new projects finished.

What We Did

  • Live Camera Feeds
  • Custom CMS (Content Management System)
  • Custom Generative Art

What Made it Successful

  • Clearly and creatively celebrates the geography and surrounding community of DC
  • High-class generative art matches the elegance of the lobby
  • Easily updated portfolio and video feeds future-proof the installation

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