Process

To educate and excite both internal and external audiences, John Deere invited NEXT/NOW to create a breakthrough immersive projection mapped digital experience that utilized dynamic pixel-mapping projected on a pure white 8R tractor. Adding an additional 12×24-ft partial-cube background, Next/Now developed a 4-minute, complex 3D application that magically moved the tractor through a number of different environments, graphics animations, and special effects.

This over-the-top projection-mapping project was produced in 12 different languages and displayed on two continents.

Process

To educate and excite both internal and external audiences, John Deere invited NEXT/NOW to create a breakthrough immersive projection mapped digital experience that utilized dynamic pixel-mapping projected on a pure white 8R tractor. Adding an additional 12×24-ft partial-cube background, Next/Now developed a 4-minute, complex 3D application that magically moved the tractor through a number of different environments, graphics animations, and special effects.

This over-the-top projection-mapping project was produced in 12 different languages and displayed on two continents.

What We Did

  • CGI Animation
  • Pixel Mapping
  • Projector Integration

What We Did

  • CGI Animation
  • Pixel Mapping
  • Projector Integration

What Made it Successful

  • 2 Continents, 12 Languages
  • 16 Tons of Tractor
  • 288 Sq Feet of Backdrop
  • 6 Twenty-Thousand Lumen Projectors

What Made it Successful

  • 2 Continents, 12 Languages
  • 16 Tons of Tractor
  • 288 Sq Feet of Backdrop
  • 6 Twenty-Thousand Lumen Projectors

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