Kraft Macaroni and Cheese: LiveFloor Reactive Retail Projection

Interactive Projection-mapped Retail Experience

Exhibit Activation

Nostalgic and delicious Kraft Macaroni & Cheese has gone where no brand has gone before in grocery. In several locations across the US, NEXT/NOW has mounted large projectors equipped with a Microsoft Kinect to excite shoppers and create some serous Brand Love. Kraft Macaroni & Cheese noodles flow across the floor enticing shoppers to come down the aisle and check it out. As shoppers walk through the activation space, they are awed that the noodles move out of their way! They stop to play, kick and jump on noodles in this exciting and fun activation.  What will we think of next?

Retail applications relate to customers in ground breaking ways. Check out what we did in Bloomingdale’s for Persol.

In some locations, the reactive noodles were replaced with Kraft Hockeyville, an interactive floor that let users play hockey with their feet.