Process

NEXT/NOW and partner Advantage International, created a 3-part digital activation:

#1 A fast-paced head-to-head shootout where competitors took turns shooting laundry from random LED marked hotspots into an LG Twin Wash washing machine.

#2 A massive video wall made up of 20 curved OLED LG monitors measuring at 25×12 feet designed template to deliver multiple data streams including live scores, real-time social media posts, commercial video content, and updated live photo and video feeds from within the event.

#3 A Slam Dunk competition that placed guests in front of a giant 96-inch screen where gesture and motion tracking translated into a series of slam-dunk tricks executed by a fun video avatar in real time.

Process

NEXT/NOW and partner Advantage International, created a 3-part digital activation:

#1 A fast-paced head-to-head shootout where competitors took turns shooting laundry from random LED marked hotspots into an LG Twin Wash washing machine.

#2 A massive video wall made up of 20 curved OLED LG monitors measuring at 25×12 feet designed template to deliver multiple data streams including live scores, real-time social media posts, commercial video content, and updated live photo and video feeds from within the event.

#3 A Slam Dunk competition that placed guests in front of a giant 96-inch screen where gesture and motion tracking translated into a series of slam-dunk tricks executed by a fun video avatar in real time.

What We Did

  • Content Management System
  • Motion Graphics
  • Registration System
  • Gesture Controlled Game
  • Original Animation
  • Hardware Sync

What We Did

  • Content Management System
  • Motion Graphics
  • Registration System
  • Gesture Controlled Game
  • Original Animation
  • Hardware Sync

What Made it Successful

  • Winner Best Combination of Event Technologies
  • Winner Best ICX Deployment: Pop-up
  • Mentioned in Biz Bash: See How LG Used Appliances to Engage Final Four Fans

What Made it Successful

  • Winner Best Combination of Event Technologies
  • Winner Best ICX Deployment: Pop-up
  • Mentioned in Biz Bash: See How LG Used Appliances to Engage Final Four Fans

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