LG: Times Square

Interactive, LED Activation, Times Square Spectacular

Exhibit Activation

NEXT/NOW is proud to have created some of the most visually arresting content on Times Square. Combining LG brand messaging, product details and ‘moments of zen’, Alan has directed and produced over 50 digital, multi-source commercial spots for one of Times Square’s signature properties. Combining colorful computer graphics, lifelike animation and advanced green-screen compositing, LG’s content set a standard for the New York Audience.

NEXT/NOW creates new ways for brands to connect with people. Our reason for existence is to create unforgettable digital interactions in physical spaces. Our work is featured in exhibits, traveling tours, retail spaces, and brand environments. Our tools include projection-mapping, gesture and motion activation, large-scale touchscreens, virtual reality headsets, and other emerging methods of interaction.

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