LG: Times Square

Interactive, LED Activation, Times Square Spectacular

Exhibit Activation

NEXT/NOW is proud to have created some of the most visually arresting content on Times Square. Combining LG brand messaging, product details and ‘moments of zen’, Alan has directed and produced over 50 digital, multi-source commercial spots for one of Times Square’s signature properties. Combining colorful computer graphics, lifelike animation and advanced green-screen compositing, LG’s content set a standard for the New York Audience.