This larger than life augmented reality activation traveled Mazda race team to nearly a dozen stops while they competed in WeatherTech SportsCar Championship series across the United States.
Participants stood in front of a giant 14 X 8 foot LED screen where a camera “beamed” their image into a virtual world using augmented reality. On the screen, the user was instantly surrounded by a full pit crew as driver and the Mazda Prototype race car driver, Tristan Nunez, pulled into the frame for a crucial pit stop. As the well-oiled team jumped into action, fans were instructed to help make a quick tire change by interacting with the images on the screen. Users were then emailed a youtube video of their experience.