Process

In this award-winning brand Virtual Reality activation, McDonald’s tapped NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the Sprint Cup Series. Fans put on the headset and were transported into the excitement of a virtual NASCAR pit stop where Jamie McMurray, driver of the McDonald’s #1 Car, instructed them to become part of the team by changing the driver’s side tires in a race against time.

For additional realism, NEXT/NOW used Hollywood-level motion capture, a video shoot of Jamie McMurray, and recording of actual sound effects from a real-life pit stop.

Process

In this award-winning brand Virtual Reality activation, McDonald’s tapped NEXT/NOW to create a brand virtual reality sports experience for the hundreds of thousands of NASCAR fans during the Sprint Cup Series. Fans put on the headset and were transported into the excitement of a virtual NASCAR pit stop where Jamie McMurray, driver of the McDonald’s #1 Car, instructed them to become part of the team by changing the driver’s side tires in a race against time.

For additional realism, NEXT/NOW used Hollywood-level motion capture, a video shoot of Jamie McMurray, and recording of actual sound effects from a real-life pit stop.

What We Did

  • Original VR Application
  • Motion Capture
  • Green Screen Shoot
  • Real Sound Effects
  • 3D Modeling

What We Did

  • Original VR Application
  • Motion Capture
  • Green Screen Shoot
  • Real Sound Effects
  • 3D Modeling

What Made it Successful

  • Winner of 2017 EventTech Awards and ICX Elevate – Deployment of the Year
  • Engaged with over 6000 fans
  • Generated 820 hours of brand time

What Made it Successful

  • Winner of 2017 EventTech Awards and ICX Elevate – Deployment of the Year
  • Engaged with over 6000 fans
  • Generated 820 hours of brand time

More About It